If you are planning to own an exclusive webpage for your business, you must first have an idea about some of the key facts. It is found out that 50 percent of visitors tend to use the navigation menu for orienting themselves, and 36 percent of visitors click on the brand logo in order to reach the company’s home page via a referral site. And it is also worth noting here that in a span of two years ranging from December 2013 and 2015, the rate of desktop Internet consumption decreased by 1 percent in favour of smartphones. Web designing is doubtlessly complicated as it involves various crucial aspects. When you have an adept web design agency to aid you in the venture, you can be rest assured that your webpage would be user-friendly and intuitive.
Things to Consider While Designing an E-commerce Website
Any e-commerce website has its own set of challenges and there are various things that the web design agency has to take care of in order to address all the issues concerning your web portal.
· Responsive Design: The use of smartphones to access web is consistently rising and the e-commerce sales comprise of a large share of this traffic. In fact, the recent statistics reveal that by next year, more than ¼ of e-commerce sales would come from smartphones. This implies that it is immensely important for ensuring that your e-commerce webpages are optimized for smartphones in order to provide the best experience for users regardless of the devices they are using for accessing your webpage. A reputed responsive web design agency can implement the proper techniques in order to create a website that’s usable as well as easily accessible for the users.
· Guest Checkouts Support: Companies with an e-commerce portal would need the users to create an account for making any purchase as it allows easy follow-up communication. This in turn encourages future sales and tracking the demographic information for analyzing sales. However, it is imperative to note here that all users don’t like the idea of spending time in creating an account for making a purchase. Loyal consumers would want to create an account and reap the benefits of possessing it and that includes saving customers’ address details, card details so that they are not required to re-add them. With all these in mind, the web design agency would be able to devise a portal that would encourage sales.
· Security is Crucial: Each e-commerce webpage should be able to support SSL for encrypting information that requires being secure. This is particularly true in case of payment information and credit details along with other information about the customers like name, telephone number, address and email addresses. Consumers would have an expectation that your e-commerce website design is safe for inputting their personal details. By offering optimum security, you can be sure that your users would come back to your site over and over again.
When you have experienced e-commerce web designers to design an exclusive online shopping site for your business, you can make sure that you are providing the best surfing experience to your users with optimum site performance.